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Modern Marketing With Postcards Marketing Articles | April 5 Bernie Kosar Elite Jersey , 2004
Modern ... With ... ... 2004 Bob Leduc ... ... may be one of the best kept secrets of modern ... They produce even better results now than in the past. T


Modern Marketing With Postcards
Copyright 2004 Bob Leduc
http:BobLeduc

Postcards may be one of the best kept secrets of modern
marketing. They produce even better results now than in the
past. That's probably because postcards deliver information
the way people want to get it today ...fast and with little
or no effort.

Use Postcards to Generate Website Traffic and Sales Leads

A brief captivating message on a postcard with an enticing
offer sent to the right prospects will generate a flood of
traffic to your website - or a large number of sales leads.

Keep your postcard simple. Make it look at first glance like
a message from a friend instead of like an advertisement.
This creates a pleasant emotional response from readers even
though they quickly realize that it is a commercial message.

State the biggest benefit you offer to customers. Then
briefly add a few other advantages or features you provide.
End with a compelling reason for prospects to contact you
...or to go to your website for more details. It's that
simple.

Tip: Don't try to close sales directly from a postcard.
There's not enough space on a postcard to provide all the
information your prospects need to make a buying decision.

People Read Postcards

Almost everybody will read a postcard - even those who
usually throw out other direct mail without opening it.
That's because it's almost impossible to throw out a
postcard without looking at the message.

This high rate of readership is the main reason why
postcards produce a bigger response than other types of
direct marketing. With other types of marketing you often
lose prospects who would have responded to your offer - but
they never saw it.