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4 Important Marketing Tactics For Your Online Business ECommerce Articles | May 11, 2014 There was a time, in the early days of the internet Marvin Jones Jr , when any online advert could bring in new customers and generate profits if you were setting up an online business. But now the internet has matured and the placement of basic adverts does not to qualify as a marketing strategy.
When setting up an internet business, your results will eventually be based on your capacity to obtain customers. Without customers, you won't have a business. The way that you get customers is with marketing. A business without a marketing strategy will find it very challenging to survive. Marketing is more than advertising. Advertising is just one element of the marketing mix.
A Marketing Strategy For Setting Up An Online Business.
Some people think that marketing and advertising is the same thing. As mentioned above, advertising is an element of marketing whether you're setting up an online business or working on an established business. Advertising is a more passive activity and marketing is more active. When you place an ad it sits there and does its job Barry Sanders , but marketing is about getting people to see those ads and everything else you do to promote your business.
1. Search Engine Optimization.
An important online marketing technique when setting up a web business is search engine optimization or SEO. This is the technique that search engines, such as Google, look for keywords within your website to deliver search results. Keywords are the words and phrases that somebody types into a search engine when they are looking for something on the internet. SEO takes time to set up, but it also needs to be kept up to date on a regular basis. Search engines like fresh and relevant content Detroit Lions Jersey , and when you're setting up an online business you'll have lots of new ideas and content that you can add to your website. Just remember to keep adding new content to your website on a regular basis.
2. Building a List of Customers.
The process of building an opt-in mailing list is a vital element of your marketing strategy when setting up an online business. This means getting people to provide you with their email address so that you can market to them when ever you want. In exchange for an email address you need to give something of value. This includes things like like special offers, exclusive information, free reports or free online videos.