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Imagine comic Robin Williams has written your Web site copy. What would it be like?
Now imagine president George Bush wrote your Web site copy. Which author would you prefer?
I would bet the copy written by Robin Williams would be much more entertaining and fun to read than copy written by George Bush. It's just got to be because there is no way Robin Williams' personality would not show through in his writing.
Now take a look at the copy on your Web site. Is it more George than Robin?
So what makes copy boring?
Probably the biggest mistake is to create copy that doesn't create a vision. If I tell you that "XYZ dresses are for the mature woman," you know we sell dresses, but you really can't imagine the product. Now Cheap Jose Antonio Reyes Jersey , what if I say, "XYZ dresses are only for uninhibited women with luscious curves." Get a visual on that one?
Use descriptive words that paint a picture for your audience. You want to engage your reader with words that encourage them to stay on your site and completely read your sales message.
Don't just describe your product, make the product appeal to your reader. Communicate with emotion by telling a story. Let your readers imagine themselves using your product or service. Let them feel powerful Cheap Grzegorz Krychowiak Jersey , sexy, successful, clever or whatever emotion it is that will sell your product or service.
People aren't so much interested in what a product does Cheap Gael Kakuta Jersey , but how it will make their life better. You want them to have that emotional connection by psychologically tying into their needs.
Why does someone pay $500 for a pair of shoes when a $50 pair will do just fine? Because when they imagine themselves wearing those $500 shoes, they are in a very happy place. They feel admired, loved and so much better than other people.
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