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Forgo the show and you're saying that your company doesn't have the staying power or ability of its competitors. This is one case where out of sight is quite literally out of mind. Maintaining a presence -- even if it's a downsized, circumspect one -- is essential.


Number Two: Take Your Head Out of the Sand


It's important to acknowledge the reality of the industry situation. Attempting to ignore the facts and act as if everything were business as usual can come off as ignorant Chiefs Chris Conley Jersey , wishful thinking.


However, the focus should be solution oriented. Position your organization as the one with the vision and strength to lead the way out of the current morass -- or at a minimum, survive it with your head held high.


One way to do this is via educational programming. Hosting a speaker or conducting a seminar specifically pinpointing the challenges facing the industry is a great way to showcase yourself as an innovative, problem-solving Chiefs Mitch Morse Jersey , forward thinking organization, rather than one bound to the whims of the marketplace.


Number Three: Be Positive


It's important that your exhibit team display a positive, upbeat attitude. There are two reasons for this:


1. People are attracted to cheerful, optimistic people. A good attitude conveys confidence and faith in the future -- traits that appeal to customers Chiefs Chris Jones Jersey , vendors, potential partners and investors. No one wants to enter a relationship with someone who doesn't believe in themselves -- and exhibiting is all about relationship building. Position yourself and your organization as a company that's ready and willing to face and overcome the current challenges.


2. Business is by its nature cyclical. There will be up times and down times, no matter what field you're in. You can't tie your organization's success to that of the market as a whole. Carrying on and making the best decisions possible in the light of circumstances is the method "winners" use -- and they bring that methodology to the show floor.


Number Four: Emphasize Value


Be sensitive to the challenges attendees are facing. If you're having a hard time in business, chances are that they are too. This is an opportunity to focus on the value your products and services provide to the attendee -- showcase exactly what they'll get for their money.


During economic downturns Chiefs Kareem Hunt Jersey , buyers tend to be more price sensitive. Other motivations fall by the wayside before the pressure of the bottom line. Recognize this by focusing your campaign on value.


Number Five: Take Notes


Competitive intelligence is always important, but seldom as much so as when an entire sector hits hard times. Fortunes can be made and lost in the blink of an eye, which is why it is important to keep a careful eye on what your competitors are doing.


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